A company built on principles, relationships and long-term thinking.
Every company has a story. Ours begins with a decision never to compromise our principles again.
Our story
202 Agency was created after more than twenty years of international experience across the interiors and design industry.
Having lived and worked professionally in the United Kingdom, Italy and Spain, and travelled extensively for commercial work across wider Europe, the Middle East and the United States, Lorenzo developed a first-hand understanding of how international interiors brands think, how markets differ and why meaningful commercial growth always begins with trust.
202 Agency brings that international experience together with local market knowledge to help carefully selected partner brands establish and grow across Spain and Portugal.
Lorenzo Lozano
Founder & Commercial Director
The experience behind 202 Agency
202 Agency was founded by Lorenzo Lozano after more than twenty years working internationally across the interiors and design industry.
His experience has been built in the market: representing brands, developing territories, opening commercial relationships and working directly with showrooms, architects, interior designers, agents and business partners.
Across the United Kingdom, Italy, Spain, wider Europe, the United States and the Middle East, Lorenzo has developed a first-hand understanding of how markets differ, how reputations are protected and why meaningful commercial growth always begins with trust.
This is not experience acquired from a distance. It has been shaped by launches, negotiations, long sales cycles, difficult conversations, changing markets, successes and setbacks — the realities that develop judgement and commercial resilience.
Today, Lorenzo leads 202 Agency with a clear principle: every partner brand should be represented with the same care, commitment and responsibility as if it were his own.
Experience is not simply measured in years. It is the judgement earned through markets, people, decisions and consequences.
Why we exist
We exist to connect exceptional international interiors brands with the professionals shaping the future of interiors across Spain and Portugal.
Our role is to create the right introductions, build the right relationships, protect brand reputation and develop meaningful long-term market presence.
Our values
Honesty
We speak clearly, even when the conversation is difficult.
Integrity
We never compromise our principles for commercial gain.
Respect
We respect the people, products, histories and reputations entrusted to us.
Excellence
We believe every detail communicates.
The House
The House represents our way of working: selective, protective, relationship-led and built on trust. It is the environment where carefully selected partner brands and the professional community across Spain and Portugal connect, collaborate and grow.
The House will always be more important than the next opportunity.